Set against the allure of island city living in Penang, Andaman emerges as E&O’s boldest vision yet, following the acclaimed success of Seri Tanjung Pinang. A first of its kind master-planned island in both Penang and Malaysia, Andaman promises an unparalleled living experience for those who appreciate the finer things in life.
To elevate Andaman’s presence on the global stage, E&O appointed us as the lead branding agency, entrusting us to shape a notable brand identity that reflects Andaman’s world-class charm and esteemed vision.
CHARTING AN EXTRAORDINARY JOURNEY
Through in-depth research, we quickly recognised that Andaman would
face competitors with similar positioning as “first-of-its-kind” master-planned
island developments. To set Andaman apart, we delved deeply into its essence,
uncovering core values that reflect its unique promise of sustainability, liveability,
connectivity, and community. This led to a bold positioning of Andaman as
“the most liveable curated island”, a standard of excellence that only E&O
– with its legacy of quality and craftsmanship – could truly deliver.
By highlighting Andaman’s focus on liveability and thoughtful design, we crafted
a distinctive concept that can also be applied to its subphases, creating an
identity that resonates more authentically with the target market, setting it
apart as an exceptional, world-class destination.
