MARIS

THE RADIANCE IN LIFE

THE INTENTION

Maris in Andaman, Penang, is the first waterfront mixed residential development of Gurney Green, the master-planned island’s business and commercial district.

Following the launches of high-rises such as The Meg, Arica, and The Lume, Maris is poised to be a range in between, offering us yet another opportunity to craft a unique brand positioning.

THE IDEA

GOING WITH A DYNAMIC FLOW
Upon further research and understanding, what stood out to us was the fact that Maris featured offerings that would best fit a more vibrant, active lifestyle. This contrasts the quiet elegance of The Lume, while still setting itself as a more premium brand compared to The Meg and Arica.

THE IMPLEMENTATION
  • Brand Positioning
  • Concept Development
  • Brand Strategy
  • Creative Writing
  • Creative Visuals
  • Brochure
  • Hoarding
  • Market Study Research
  • Art Direction (for all A&P collaterals)

PREVIOUS PROJECT:

THE LUME

NEXT PROJECT:

KTI