Avaland, a subsidiary of Ayala Land Inc., stands as a leading property developer in Malaysia who gained much esteem for its notable project, Aetas Damansara.
Following its success, we were appointed as the lead branding agency for Avaland’s most premium project to date and an extension to the Aetas brand – Aetas Seputeh.
A CLASS ABOVE
We made the initiative to fortify the Aetas brand DNA and brand promise to create a stable foundation for its future projects. Inspired by Avaland’s unwavering commitment to excellence, we established Aetas as the creator of exceptional living. Aetas takes on an evolution beyond the premium range, but a level above luxury – thus setting it a class above.
BUILDING A MASTERPIECE
In crafting the Aetas Seputeh identity, we likened the development to a masterpiece. To reside in Aetas Seputeh was to immerse in a work of art, and the lifestyle itself is an art form.
Building upon the Aetas brand promise as well as the low density feature of Aetas Seputeh, we positioned this masterpiece as ‘An Exclusive Desire, Reserved For The Exceptional Few’. This enhanced the allure and desirability of the project, while keeping in line with the dedication towards exceptional living and the target market.
