The KTI journey began with a humble goal: to envision everyone owning a home. Since its inception, the Sabah-based developer has established itself as a respectable corporation in the nation.
After over 40 years of experience and various achievements, KTI was looking into a brand exercise to strengthen their identity. As the appointed lead branding agency, we proposed to take things a step further – refreshing the brand to make the KTI name known not just in the Sabah market, but also across West Malaysia.
KEEP TRANSCENDING IDEAS
In respect to its legacy, we decided to maintain the existing company’s name and logo. It tells of KTI’s evolution – that the corporation continues to remain true to its core values, only growing in numbers and experience.
To strengthen the brand, we proposed one change – to give meaning to the company’s abbreviation by creating the tagline: Keep Transcending Ideas. This echoes KTI’s innovative nature to always push boundaries in rejuvenating Sabah’s property landscape. It also reflects their pioneering spirit, having spearheaded various firsts such as Alamesra’s first placemaking neighbourhood, and the introduction of the IBS system in Sabah.
